As the nutritional quality of the American diet appears to be on a consistent decline, according to a study by the Center for Disease Control, more than half of the adult US population has turned towards nutritional supplements in the form of vitamins, minerals or herbs. The most popular nutrition supplement is the multivitamin. In the United States, nutrition supplements like vitamins are regulated as a food product by the FDA, not as a drug. For consumers, this means they need to be extra careful that their vitamin supplement is manufactured in a safe and healthy manner.
Unfortunately, not all vitamin manufacturer companies maintain the high standards and level of integrity and have poor quality control. A supplement manufacturer should inspect all batches of their manufactured products with strict process analysis and physical inspection. It is important that consumers can feel confident that the nutrition supplement they use is safe.
Another trend in the nutrition supplement industry involves the rise of liquid supplements, in the form of drink mixes, shakes, or simply dosed by the tablespoon often mixed in with another beverage. The beauty industry has also been affected. There is a greater demand for private label hair products that provide specialized formulas to treat various hair types and conditions. Refernce materials.